Neelman further expressed his elation that the company was now owned by his financial group and explained the new direction that he wished to take the company in. He announced that the newly re-developed airline’s target model would be emphasizing a low cost model for consumers who wished to find the cheapest flights. He explained that the new brand for TAP airline would target both consumers who were seeking the best deal on their flights for their money and customers who did not mind paying higher prices for a better quality of flying. The business model was developed to suit the needs of every individual customer.
The owner of the Blue, in addition to the company in Brazil, has also set up two companies in the United States. These airlines are newly developed and are called Morris Air and JetBlue. Neelman and his associates have also developed a new airline in Canada called WestJet. David Neeleman has American and Dutch origins, but was born in Brazil in Sao Paulo in October 1959. Mario Alaor revealed that Neelman moved to the United States at the age of five. The BMG executive further elaborated on the early life of Neelman, expressing that Neelman, though he is considered an expert in the aviation field, was a bit of a slacker during his school years and, in fact, hated to study. The businessman suffered through years of failing grades and was later diagnosed with Attention Deficit Disorder, or ADD.
Alaor relayed that the attention deficit disorder was a major hinderance to the future businessman and entrepreneur because of the fact that he disliked taking medication for the disorder due to the negative side effects and therefore rarely took it. According to statements of the businessman, David Neeleman, who actually suffers from the disorder, even after reaching a certain level of success in business, people who struggle with the disorder still experience a feeling of dissatisfaction and hopelessness. Neelman gives hope, however, to any person who may suffer from this learning disorder or any other learning disorder that perseverance will lead to success despite obstacles.