TalkFusion’s Bob Reina is a video marketing genius


Posted by LLJ43 | Posted in Business, Tech Expert, Tech Genius | Posted on 28-05-2016


Talk Fusion by Bob Reina is the next step in video marketing for businesses of all sizes.
Bob Reina’s live presentation opens with a “no-fluff” statement and immediately dives into a confident, articulate graphical and lecture presentation of his company Talk Fusion.
The presentation is well-executed and tailored to the modern societal mindset of quick, easy, effective, efficiency. The video moves quickly while maintaining clarity in terms of what is being presented. As Reina speaks informatively of his company and service, informational graphics sync fluently with his expressions and information. Between stretches of info graphics are professionally animated, high-quality clips and videos regarding highlights of various aspects of the presentation.
Covered in the presentation is a perfect medley of points of interest regarding Talk Fusion: the ease of returning ideal customers to specific businesses of users; any and all business, regardless of size have a tailored and practical use for Talk Fusion services; the “big idea” behind all businesses is achieved through effective, cost-efficient marketing strategies; connecting with customers on a personable level is difficult in today’s society; and the necessity to maximize profits and the reality that ineffective marketing strategies can cost more than their returned value in the long run.
Reina explains that Talk Fusion recognizes the use of videos and social platforms in today’s society on all fronts of consumerism as a whole. Talk Fusion uses a format and layout for businesses that is familiar and comfortable, but effective and streamlined through countless template options and the ability to seamlessly integrate text descriptions and communication and syncing such presentation with the capability of offering exclusive deals and discounts to viewers as a form of incentive or customer stimulus.
As the video moves forward, Reina levels with the audience and presents specific trusted, well-known companies who trust and use Talk Fusion as an avenue for maximizing profits. Such companies include the famous restaurant “Applebee’s” and vehicle manufacturer Toyota. Reina then explains, in detail, how business owners specifically can use Talk Fusion to improve their own performance and maximize their own profits through communicating with and ensuring repeat customers.
Bob Reina demonstrates the passion behind his company’s operation through Talk Fusion’s slogan: “It’s our business to grow your business”. Talk Fusion offers all avenues of marketing as hybrid strategies by infusing them with the ease of watching short videos to become acquainted with a business and idea. Talk Fusion is the marketing innovation that businesses have been searching for.


No more Coke?


Posted by LLJ43 | Posted in Crisis | Posted on 25-05-2016

Coca-Cola has declared they will totally quit making sugar based beverages out of Venezuela, since Venezuela is out of sugar. Venezuelan President Nicolas Maduro proclaimed a monetary crisis in Venezuela back in January. This shocking declaration came just two days after Venezuela’s oil value had dropped to $24 a barrel, the lowest reported in 12 years.

The generation of sugar-sweetened refreshments will be suspended in the coming days after nearby supplier Danilo Diaz Grandos reported they had come up short on the material used to make the beverages. The company reported by MySpace recently announced that at this moment they are not expecting the conclusion of their focal office, and they are not completely leaving the nation. All of the companies drinks that do not contain sugar are not expected or reported to be influenced and the organization said that its workplaces and centers for distribution stay open in Venezuela.



Goettl Air Conditioning Back With Solid Reputation


Posted by LLJ43 | Posted in Business | Posted on 24-05-2016

In 2012 the Goettl Good Guys Air Conditioning Repairmen company was in a tough spot. Moral and the general level of performance were quite low. The company’s former senior management team had run the company into the ground with bad decisions fueled by greed. They were attempting to grow extremely quickly on the backs of their employees, without proper capitalization.

Morale was in the toilet already before the government’s announcement of charges against the company for sales and marketing fraud issues. The company had no forward vision, unhappy employees, and very upset competitors. Forty employees immediately left the company; about one-third of the 120 total employees. Ken Goodrich bought Goettl in December 2012 and spent the next 18 months reorganizing the company, starting at the top. First he lopped off the whole ineffective management team, including the president.

Goodrich said he has made a career of fixing HVAC companies in trouble, twenty of them in total. But, he said, Goettl was “…a different animal.” The first problem he resolved was with the non-functioning way the company responded to customer complaints. He points out that all companies must effectively deal with any kind of criticism. He then weeded out the other problem children in the management team, including the General Manager, Service Manager, Operations Manager, and a long list of “cronies”. He assembled a much more effective management team. When he was done cleaning house, Goettl became what it is today, with a 58 vehicle fleet operated by 84 employees.

Now Goettl is in great shape. In 2014 alone they made revenue of $20 million. Part of their new success has been Goodrich’s command to return to over 300 former installations to review the quality of each one. This cost many hundreds of thousands of dollars, but Goodrich said it was worth it, because it established a new and glowing reputation for the firm; that they would work hard to meet a much higher bar of quality. He even insisted that every installation be photographed and then he personally evaluates the job, based on what he sees in the pictures, and only then will he allow the job to be flagged as complete.

The new Goettl Air Conditioning offers all types of installation and service of commercial and residential air comfort services in Phoenix, AZ, and surrounding areas. They install heat pumps, central air, air cleaners, ductless minis, UV lights, humidifiers, furnace systems, and radiant heaters. Their new customer service is second to none, with a 100% unconditional guarantee and 24/7 response times. Their technicians are expert professionals that work to attain true customer satisfaction.

Learn more here:

Achievements Made By Coriant Under Shaygan Kheradpir’s Leadership


Posted by LLJ43 | Posted in CEO | Posted on 13-05-2016


Coriant is an independent entity that was formed in 2013. Coriant engages in the development of dynamic and innovative solutions to networking problems. The history of the firm dates back to the 1990s when the Siemens Transmission Technology came to the fore. Over the years, technology transitioned from Plesiochronous Digital Hierarchy to Synchronous Digital Hierarchy. Between the late 90s and the early 2000s, the DWDM was developed to enhance the transmission capacity.
The technology is derived from Siemens Optical Networks, Sycamore Networks and Tellabs. An official launch of the company was done in March 2013. In same year, May 6, the firm broke off from Nokia Siemens Network through the ownership of Marlin Equity Partners.
At the time, there was an expected merge with Sycamore, a firm that had also been purchased by Marlin Equity in 2013. The firm whose head quarters are in Chelmsford, Massachusetts, was set to operate as Coriant America Inc. Recently, Marlin Equity announced plans to merge Coriant and Tellabs, a company based in Naperville, Illinois. Tellabs was acquired in December 2013. The merger saw Coriant retain its name.
Coriant engages in the business of selling software and hardware for optical transmissions. These software and hardware are sold to mobile, voice and data networks. The company’s products include optical multiplexing, multi service provisioning and cross connection of optical paths. Coriant also develops software products that aid in network planning and network management. Coriant’s current competitors include Cisco, Alcatel-Lucent, Infinera and Ciena. The optical revenue of Coriant has been gradually rising.
About Shaygan Kheradpir
Shaygan Kheradpir is the current chief executive officer of Coriant. Kheradpir has been in the telecom industry for about 28 years. His career started at GTE, which was later rebranded to Verizon. Kheradpir’s career blossomed at Verizon and GTE where he served in various positions including the chief information of technology and Executive Vice President. He was responsible for the roll out of the FiOS service, which required an investment of more than $20 billion. As a member of the executive team, Shaygan made major changes that led to the creation of huge infrastructure programs.
Later, Shaygan moved to Barclays where he served as the chief operations and technology officer. Additionally, he served as a member of Barclay’s executive committee. In his new position, Kheradpir will be tasked with the duty of boosting the company’s growth. Shaygan is capable of handling the task because he has worked closely with the senior management team as an advisor to the Marlin Equity Partners.

Follow Shaygan Kheradpir on Twitter and check out his LinkedIn profile.


The New Importance of Online Reputation Management


Posted by LLJ43 | Posted in Business Ingenuity, Google, Online Reputation Management | Posted on 12-05-2016


In the world of online business, online reputation management has become more and more important. It used to deal with reversing negative Google search results. but now it involves coming up with a strategy to promote a company’s brand. Here are a few reasons why companies should pay attention to ORM.

Customers will post messages, both positive and negative.

Brands that did not pay enough attention to customers changing attitudes have

68 percent of customers trust reviews that have been posted online.

86 percent of buyers can be influenced by negative online reviews.


Here’s a good reason why companies should pay attention to customer reaction. 24 percent of American adults have posted comments about products or services they have purchased. Positive reviews from customers can help you a little, but bad reviews can have five times more impact on the negative side.

Word of mouth about products and services have become increasingly important when it comes to online perception of a company and what it has to offer. Customers especially believe in word of mouth assessments when it comes from relatives and friends. Online reputation management should be seen on a global scale even if your company has not reached that point in scope. If you focus on good quality customer service your reputation may shine past even your customer base.

Too many bad reviews can do harm to a company in an immediate fashion. With the use of ORM there are ways you can start to bounce back. If negative reviews are a part of only a few total reviews, ORM can use methods to get more total reviews, hoping that a good portion of them will be positive. If the negative reviews are legitimate, then a company has to quickly solve the problem and fix bad reviews. In some cases a company has no control over super negative comments they may receive. Some action can be taken if there is defamatory language used. If there is intent to damage a company’s reputation, or if the information spread is blatantly incorrect.

The Search Fixers is an example of an Online Reputation management company that will help companies reverse negative press they are experiencing on the internet. They are currently offering thirty percent off the first month of a subscription for the ORM service.

New Beneful Dog Food Formulas


Posted by LLJ43 | Posted in Feeding Your Pooch | Posted on 12-05-2016

Dogs have always been regarded as man’s best friend. A lot of people keep dogs as pets at home depending on the preference of the owner. There are different breeds of dogs each breed with different needs, but the one thing they all need is food. Food is essential for development, growth and well being of dogs. The right combination of nutrients in food is required to sustain the health of dogs. There are many variety brands of dog food in the market. Among them is Beneful, which is one of the most purchased brands on Wal-Mart by dog owners.

Beneful first appeared on the market in 2001 and is produced by Nestle Purina PetCare. Nestle PurinaStore PetCare have come up with new formulas for Beneful dry food which have been in development for more than two years. These formulas are set to be distributed from May 9th to some retail shops in the southwestern region of the USA. The new product will be convenient in the entire United States from August. As stated in The Huffington Post the Beneful new formulas are originals with Real Beef, Incredibles with Real Beef, Originals with Real Chicken, Incredibles with Real Chicken, Playful Life, Healthy Puppy and Healthy Weight. The Beneful formula; Originals with Real Salmon will be available in 2017.

Added sugars and propylene glycol have not been included in the new formulas. Although the FDA approves propylene glycol, it has been highly criticized as harmful to dogs. Hence, it was replaced with all natural glycerin. Nestle Purina PetCare is also in the process of developing new formulas for Beneful canned wet dog food. The Beneful dry food new formulas have been made with considerations on their nutritional and health value. Visit for more info.

The Amazing Life of Stephen Murray


Posted by LLJ43 | Posted in CEO, Good Life | Posted on 10-05-2016

Stephen Murray is a man who will live in the memories of businessmen all over the world. Murray was a successful private equity investor who founded and led his own firm, CCMP Capital. The firm specializes in buyout transactions as well as growth equity transactions. Armed with his degree from Boston College, Murray joined a training program as a credit analyst at Manufacturers Hanover Corporation. Read more: West Village Townhouse for $17 Million

After five years, Stephen Murray proceeded to join MH Equity. The firm comprised of a combination of the equity group at Manufacturers Hanover with its leveraged finance unit. In 1991, Manufacturers Hanover was bought by Chemical Bank. This led to the merger of MH Equity with Chemical Venture Partners.

1996 saw Chemical Bank enter into a merger with Chase Manhattan Corporation. This saw Chemical Venture Partners change its name to Chase Capital Partners. In 2005, Stephen Murray received his appointment to serve as the head of buyout business at the prestigious JP Morgan Partners. Read more: 5 Questions with Stephen Murray, CEO of CCMP Capital

Murray was later involved in the formation of CCMP as a co-founder in 2006. CCMP was a spinout of JP Morgan Chase. The new firm comprised of the buyout and growth equity team from JP Morgan Chase. In the following year in 2007, CCMP named Stephen Murray as the Chief Executive Officer.

With Stephen Murray, leadership came naturally. This is the reason he was appointed by various companies to serve in their boards. Among the many companies he served include The Vitamin Shoppe, Aramark, AMC Entertainment, Octagon Credit Investors, Strongwood Insurance Holdings among others.

Following in the footsteps of other successful businessmen and investors, Stephen Murray was actively involved in philanthropic acts that aimed to bring positive change to society. Among the beneficiaries of his generosity are the Food Bank located in Lower Fairfield County, Make-A-Wish Foundation based in New York, Stamford Museum, Columbia Business School and Boston College. Learn more about Stephen Murray CCMP:

His hard work has not been forgotten by the team at CCMP Capital. Greg Brenneman, Murray’s successor as CEO of CCMP Capital, eulogizes Stephen Murray as a terrific investor who was exceptionally good at making deals. He goes on to express his gratitude for the positive contributions made by Murray to the firm in the time he led the company.

Stephen Murray was a devoted husband and father. He resided in Stamford, Connecticut, with his wife Tami A. Murray. The couple was blessed with four sons. Learn more about Stephen Murray CCMP: