Sawyer Howitt Provides His Insight On RFID Technology

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Posted by LLJ43 | Posted in Business Leader | Posted on 08-09-2017

RFID technology in a retail setting is something that Sawyer Howitt has written about quite a bit. As he sees it, RFID technology was created so that businesses can increase their sales as well as have a better idea of their inventory levels. Surprisingly there are a number of apparel businesses who have yet to embrace this technology even though it would be very useful for them to do so. Howitt thinks that it’s a combination of fear of this new technology among the businesses leaders as well as a general lack of awareness of what it is and how it would help their bottom lines.

While there are retailers that want to test this technology many don’t want to actually use it for one reason or another. This leads to people developing this technology believing that what they have created is being used more than it actually is. Sawyer Howitt also points out that many retailers are run by people who are very conservative in their outlook and thus won’t jump on board until they’re very certain the technology will help their business, exceeding the cost of adapting it.

Another factor in the limited adoption of RFID technology is this cost of installing the systems needed for it. Over time, however, the technology has been steadily improving and the costs of implementing it are coming down. Sawyer Howitt is expecting that towards the end of the year more retailers will be placing this technology into their retail locations. He says that by then the costs should have come down far enough that more retailers will be jumping on board with this new wave in technology.

Sawyer Howitt is a project manager at Meriwether Group in Portland, Oregon. the company he works for helps entrepreneurs succeed and expand their businesses. Sawyer is heavily involved in changing how retail stores operate through the use of RFID technology such as that which is being developed for checking out of a store. He will be leaving the company in September, however, as he will be attending the University of California, Berkeley in order to earn a degree in consumer economics.

For more information about Sawyer Howitt, just click here.

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