Fabletics Emerges as Leading Fashion Retailer


Posted by LLJ43 | Posted in Fashion | Posted on 18-01-2018

The fashion industry is one of the most competitive in the economy. When looking to sell things such as clothing, footwear and accessories such as handbags, there are many companies that offer such products. As of today, the retailer Amazon has control of about 20% of the entire market. Therefore a number of retailers are often at a competitive disadvantage. However, there is one retailer that has been able to succeed and stand out despite this factor. The women’s athletic apparel retailer known as Fabletics has emerged as one of the most competitive companies in the fashion industry. Fabletics has been able to compete with Amazon due to its model of subscriptions and the reverse showroom technique. As a result, Fabletics has been able to become a top fashion company in only a few short years of existence.


Fabletics uses the reverse showroom technique in order to sell products to consumers. This technique entails showing consumers the entire product line on the internet and then allowing them to purchase items at physical locations. By using this technique, Fabletics is able to get consumers interested in the products and then purchase them at a location that is convenient for them. This helps generate higher sales figures and enables the company to be more profitable. Most other companies do the opposite where they let consumers browse items at physical locations and then purchase them online. Over the years, this technique has actually lowered sales figures and profits. Therefore Fabletics has been able to use an innovative sales method that gets the best results on a consistent basis.


Kate Hudson is the founder of Fabletics. She is a celebrity who wanted to develop a clothing line that is both stylish and affordable. As a result, Kate looked to make a line of women’s athletic apparel which would help women use quality clothing while exercising. As well as devising a clothing line, Kate also looked for a way to market and sell her products. She would introduce the reverse showroom technique previously mentioned as well as allowing consumers to subscribe to the site. The combination of marketing methods and the product line have enabled Kate to build a very successful clothing company in a very short period of time.


Whenever a consumer is looking to purchase products from Fabletics, they will want to take the lifestyle quiz. This quiz helps them assess their daily needs and then be given recommendations on what t purchase. Using the lifestyle quiz can help a number of consumers find the ideal products and purchase them on a regular basis. As a result, they will have the best shopping experience available from Fabletics.

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