The New Mullen Lowe Brasil With José Borghi At The Creative Helm


Posted by LLJ43 | Posted in Brazilian advertising agency, Full-service creative agency | Posted on 13-02-2017

Brazilian advertising hotshot José Borghi was successful from the moment that he graduated from the Pontifical Catholic University of Campinas, which is not surprising since Borghi knew he wanted to work in the advertising industry since junior high. Starting in 1989 at the Standart Ogilvy agency, Borghi soon stood out as a top-notch copywriter and then later, he moved on to other advertising agencies, including FCB, Talent and Léo Burnett, until he decided to open his own ad agency, BorghiErh, with Erh Ray, even though they little money and no investors.
Undaunted, José Borghi and his partner worked hard, strategically focusing on creativity. In 2016, Lowe acquired BorghiErh, becoming the Borghi Lowe, which merged with Lowe and Partners. Recently, the U.S.-based agency Mullen Group and the Lowe and Partners combined in 2015, and the new Brazilian advertising agency was renamed Mullen Lowe Brasil, with André Gomes joining Jose Borghi as a co-CEO. Since Gomes will handle Mullen Lowe’s operations, Jose Borghi is dedicating himself to innovation and creativity at the ad agency.

Creativity is Borghi’s forte; he has received numerous creative accolades for his work, including a YoungGuns International Advertising Award in 2002, 14 Cannes Lions, seven London Festival Awards and ten Clios Awards. During Borghi’s career in advertising, he has worked on campaigns for major national and international corporations, including Honda, Delta Airlines, Fiat and American Express.

Based in São Paulo, Mullen Lowe Brasil is a full-service creative agency, which, under José Borghi’s creative direction, develops effectively, understood, influential ad campaigns that build a strong relationship between brands and consumers.

Visit for more.