Media Mogul Eduardo Sirotsky Melzer


Posted by LLJ43 | Posted in Business Tycoon | Posted on 11-05-2017

Eduardo Melzer, more commonly known as “Duda” Melzer, is a Brazilian entrepreneur. He graduated college at age 26 and has gained a reputation as one of the best entrepreneurs in Brazil. He graduated from Pontifical Catholic University of Rio Grande do Sul with an undergraduate degree in Business Administration. He earned his Master’s Degree from the well-known Harvard Business School.

He began his career in Brazil. He worked in the financial and franchising markets and reached the position of master franchisor of a multinational company at a young age. Melzer has also collaborated with Booz Allen & Hamilton in a few projects. He has held positions as senior analyst at Delphi Corporation and CEO of Box Top Media in New York City.

Eduardo Sirotsky Melzer is a third-generation entrepreneur and has added much wealth to his family’s legacy. Under Melzer’s leadership, RBS began a campaign to improve social conditions in Brazil. The campaign began by fighting problems like lower education, crack usage, and poor health among children. The RBS Group supports the efforts of stopping crack usage, traffic accidents, and poor education by using their influence through the media. They created cartoon commercials that children could both relate to and learn from. In an article on Estadao, the campaign took place across a wide range of media platforms (publishing, television, radio, internet). Days of Debates on Childhood and Youth opened up the conversation to think of new ways to increase the standard of living for the children of Brazil. Stopping crack usage and improving education remains the most important thing within the campaign. They have held influential partnerships over the course of 10 years and have seen real change under Melzer’s leadership.

Eduardo spends his spare time as a director of the Mercosul Biennial art show. This art show was started for the celebration of international contemporary art.

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