The Firebrand That is Whitney Wolfe


Posted by LLJ43 | Posted in Dating Apps, Fashion | Posted on 05-09-2017


Whitney Wolfe, 28, is the founder and CEO of Bumble, an application that provides online matchmaking. Wolfe was inspired to develop dating App owing to the numerous problems encountered by women who use the traditional dating websites. Wolfe’s App is revolutionary: it allows women to scroll through potential dates, and women reserve the right to message first. The formation of Bumble was preceded by Wolfe’s dramatic exit from Tinder, an application she co-founded alongside others in 2012.

The prospects of Bumble shifting dynamics in online dating in the coming future are high. Wolfe has her sleeves rolled up, and she means business. She has rolled new products such as Bumble BFF to complement Bumble. Bumble BFF is a new service available to users who wish to make new friends through the App. Bumble Bizz is in the offing, a product intended to add professional services such as meeting a business partner to Bumble App. Wolfe is keen on improving Bumble, an indication that her vision was beyond dating.

Many people are asking themselves the question, “How big is Bumble?” Recent news indicates that Match Group—the parent company to Tinder, OkCupid, and—offered a whopping $450 million to buy Bumble, but Wolfe refused the offer. Match Group must have been impressed by Bumble’s performance over the last few years. Bumble has grown its customer base to an astonishing figure of 20 million, 10% of whom subscribe to Bumble’s premium services at $9.99 per month. The company realizes 50,000 new clients each day. Expectations are ripe that Bumble is set to receive over $150 million in revenues in 2018. All the stated achievements were achieved in a remarkably short period.

Wolfe is a determined woman that has overcome many challenges thrown her way. Her departure from Tinder might have been her lowest moment in life, many negative things were mentioned about her. However, she remains active in discouraging sexual abuse and discrimination against women. Wolfe’s parents divorced when she was 17 years. Her mother is supportive of her business ventures while her father thinks she should start a family beside business.

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