The New Importance of Online Reputation Management

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Posted by LLJ43 | Posted in Business Ingenuity, Google, Online Reputation Management | Posted on 12-05-2016

 

In the world of online business, online reputation management has become more and more important. It used to deal with reversing negative Google search results. but now it involves coming up with a strategy to promote a company’s brand. Here are a few reasons why companies should pay attention to ORM.

Customers will post messages, both positive and negative.

Brands that did not pay enough attention to customers changing attitudes have
suffered.

68 percent of customers trust reviews that have been posted online.

86 percent of buyers can be influenced by negative online reviews.

 

Here’s a good reason why companies should pay attention to customer reaction. 24 percent of American adults have posted comments about products or services they have purchased. Positive reviews from customers can help you a little, but bad reviews can have five times more impact on the negative side.

Word of mouth about products and services have become increasingly important when it comes to online perception of a company and what it has to offer. Customers especially believe in word of mouth assessments when it comes from relatives and friends. Online reputation management should be seen on a global scale even if your company has not reached that point in scope. If you focus on good quality customer service your reputation may shine past even your customer base.

Too many bad reviews can do harm to a company in an immediate fashion. With the use of ORM there are ways you can start to bounce back. If negative reviews are a part of only a few total reviews, ORM can use methods to get more total reviews, hoping that a good portion of them will be positive. If the negative reviews are legitimate, then a company has to quickly solve the problem and fix bad reviews. In some cases a company has no control over super negative comments they may receive. Some action can be taken if there is defamatory language used. If there is intent to damage a company’s reputation, or if the information spread is blatantly incorrect.

The Search Fixers is an example of an Online Reputation management company that will help companies reverse negative press they are experiencing on the internet. They are currently offering thirty percent off the first month of a subscription for the ORM service.