Darius Fisher And The Digital Fixer


Posted by LLJ43 | Posted in Digital Marketing, Social Media | Posted on 22-01-2016

Welcome to the 21st century and the age of the instant impression, where you or your company’s first impressions are made at the touch of a keyboard. It used to be that a first impression was made only in a face to face meeting. Well, that’s how it used to be. Unfortunately, those days have gone the way of the Dodo bird and the American bison, because we now live in the age of the digital personality. If you are a company, celebrity, business executive or even a CEO, that first impression you make is generally never made face to face, it is made instantly by your web presence. To retrieve it all you have to do is type the name of a person or company, into the search box of your favorite search engine and you will come up with pages and pages of digital information about your subject, some of it positive and some of it negative. We are not concerned with the positive information all we want to focus on is the negative information, the digital garbage. This garbage has the ability to digitally taint your image and do it permanent harm. It really doesn’t matter if the information is true or not true, the only thing that matters is that it is available to everyone that looks up information about you or your company. Is there any way you can counteract this?

Welcome also to the age of the digital fixer. One of the new and effective businesses in this digital arena is Status Labs led by crisis expert Darius Fisher. Darius and Status Labs are in the business of giving public figures, executives and even businesses a digital second chance by repairing their online presence. While Fisher’s methods have proven quite effective, and the long list of Status lab’s satisfied customers backs this up, it is still not an easy task. It is generally a long and complicated process, and for those clients that are serious about it, it is also a solution that needs constant attention.

Fisher and his team of professionals haven proven to be experts at handling and resolving destroyed or inaccurate reputations. This fixer says that it can be done using one or two steps or both. The steps include inoculating clients in advance or repairing the damage after the fact. Repair can be done using several proven techniques including the creation and promotion of new search engine content about the client. For the fixer, the trick here is to create new content for the web that is not only relevant but also genuinely interesting so search engines will pick it up and not dismiss it. This is also why changing someone’s search results can be such an intimidating problem.